“Digital marketing involves promoting products or services through online channels, such as social media, search engines, email, and websites. It leverages strategies like SEO, content marketing, social media advertising, and paid campaigns to reach targeted audiences and drive engagement. By utilizing data analytics and tracking tools, digital marketers can optimize their strategies to improve conversions, increase brand awareness, and achieve measurable results. It’s a dynamic field that adapts to changing technology and consumer behavior, making it essential for businesses aiming to thrive in the digital age.”